You're Investing in Your Leads, But Are They Investing in You?
Kristina Lauren Kristina Lauren

You're Investing in Your Leads, But Are They Investing in You?

Marketers become fixated with click-through rates, keyword rankings, and newsletter sign ups—constant surveillance of these metrics is a huge part of their job. However, many don’t realize that an increase in these parameters doesn’t necessarily translate to an increase in sales.

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Why Your Company Needs a CDP in 2021
Kristina Lauren Kristina Lauren

Why Your Company Needs a CDP in 2021

Within the first 90 days of the COVID-19 pandemic, e-commerce experienced 10 years of growth, but as a result of this explosion, another (good) problem also arose…

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