3 Marketing Automation Companies You Should Know About

Market Flows

For businesses that are highly reliant on making and accepting calls to directly interact with customers, a call tracking service is a necessity. Market Flows doesn’t just track calls, though—it allows you to buy an unlimited amount of numbers and use them in different places. 

Let’s say you wanted to place your phone number on your Instagram account and also on your website, but once customers start calling, you have the wonderful conundrum of not knowing exactly where they're calling from. You may think this doesn’t really matter, so long as you’re getting calls, but what if 90% of your call traffic is coming from your website and only 8% is coming from your Instagram. Of course those percentages are exaggerations, but imagine with me for a second—if this was the case, it would make more sense to put more effort towards optimizing your website over your Instagram because you’re already doing something quite right over there. 

With Market Flows, you can have two different numbers—one for your website and another unique number for your Instagram, so that you know exactly where all your traffic is coming from. This dynamic tracking also allows you to switch out numbers based on source, user type, device type, or browser, giving you a lot of flexibility when deciding where and how you’d like to use your numbers.

But wait, there’s more! Not only do you get access to an unlimited amount of numbers, but you get access to an unlimited amount of recordings. On top of that, Market Flow SalesOptimizer, an additional feature, uses Machine Learning to flag calls that have resulted in conversions. The clear benefit of this is receiving insights into why your best salespeople are closing more sales. You can also get access to transcriptions, for an extra fee, which allows you to do an even deeper analysis of what’s resonating with people and what might be turning people off.

Funnel Bolt

“Yes, you can do it yourself. But you never have to do it alone” is what Funnel Bolt wants their clients to know. Whether your team is tech-savvy or you’re a one-person show desperately in need of marketing automation, it doesn’t need to be difficult. In fact, it can be as easy as a few clicks. Funnel Bolt does a little bit of everything when it comes to automation. You can build a website, automate emails and texts, and communicate with all your contacts from one central location. 

For website-building, no coding or web development knowledge is necessary—you can just drag-and-drop or choose from one of their “high-converting” templates, a very useful feature for smaller companies who just want to get started but still need optimized landing pages. You can also automate all your primary communication—this means setting up those onboarding emails, reminder SMS texts, and voicemails depending on where you want to direct your customer. Using this system, their clients have seen nearly 50% ROI. 

Lastly, part of this automation package is an automated pipeline. Not only can you bring in contacts from any system, but you can assign triggers to all of your automated communication and essentially create a customer journey specific to the decisions your customers are taking. 

Coastal Consulting

From the jump, Coastal Consulting really gets where their clients are coming from. Because as much as different services try to make marketing automation sound like a walk in the park, more often than not, this isn’t the case. Yes, you may have purchased a service that can bring in thousands of leads and automate all your emails or even track your calls, but if you don’t have a sound strategy, it becomes easy to get lost in the weeds until your marketing campaign is stuck in perpetual disaster. Every experienced marketing professional knows this feeling and the good ones have learned how to avoid it. Coastal Consulting is somewhat of a marketing rehab—or at least that’s what they’d call themselves, and it makes sense—they even have a 4-step program!

Step 1: You get on a phone call and discuss the wins and sins of your current automation setup as well as the goals you have for your business. This is just an introduction to get to know your business.

Step 2: Things get a little more gritty as Coastal Consulting takes a closer look at your systems to identify any gaps that can be bridged.

Step 3: They develop a strategy for a fully optimized automation platform that is in line with the goals you discussed back in Step 1.

Step 4: It’s time to launch into action and implement your new system. If you feel confident enough to move forward with your new game plan, great! If you still need a little more support, also great—Coast Consulting promises to stick with you for as long as you need.

With this marketing rehab, clients say they’ve saved an immense amount of time by getting the help they needed—10,000 collective hours, to be exact—and Coastal Consulting has been able to generate $18M in revenue for their clients. I’d say that’s pretty impressive for a 4-step program!