Why Your Company Needs a CDP in 2021

Within the first 90 days of the COVID-19 pandemic, e-commerce experienced 10 years of growth.

Of course, this isn’t too hard to believe with the amount of people all over the planet who became homebodies practically overnight and could only use online venues to shop. It’s certainly great news for e-commerce businesses, but as a result of this explosion, another (good) problem also arose. If the amount of digital customer interactions is increasing, that would mean that the amount of customer data increases as well. And as the amount of data increases, so does the need to collect it, store it, and use it effectively.

As technology becomes more and more advanced and businesses tap into that advancement to make themselves more competitive, customers are expecting more. Consumers want more personalized experiences, faster service, and accurate recommendations. 67% of customers want brands to automatically adjust content to fit their preferences and a decent-sized 42% “get annoyed” when this doesn’t happen. 

Finish reading this article on beatrixapp.com.